Scrapbook Copywriter

Does your Contact Us page have a call to action? Or does it just list your phone number or email address?

Make your Contact Us page WORK for you and your website.

1. Make sure your company name AND your name is on the Contact page. People will sometime search for you, not just your company.

2. It’s okay to offer a form for contacting you but list your phone number and an email address along with the form. Some browsers won’t easily click through to the embedded link for an email address so make it easy to read. “Contact us at nicole@keylocke.com” instead of “Contact Us by email.”

3. Mention your location! By listing your location (city, state), it makes easy for the reader to tell what time zone you are in (so they don’t call too early), have a reasonable idea on how long shipping with take and for goodness sakes, they will be able to find you if you are a local store! It is shocking to see how many websites offer local classes or delivery AND don’t mention where they live!!!

4. Create a strong call to action. If they have clicked on your Contact Us page, they are dabbling with the ideas of contacting you. Make it easy for them!

Offer a free item if they call now. Tell them you’ll provide a free coupon code if they email you with any questions or concerns. Offer to tell them the free joke of the day if they call. Offer anything to get them to call or email you NOW!

No webpage on your site should be neglected. You are paying for it. Make it work for you!

A wonderful client who has since switched careers had a very simple style of scrapbooking. Almost as a joke, I wrote her a Scrapbooker’s Manifesto which she posted on her website until it closed. I still love it today.

My Scrapbooking Manifesto
I will not spend more on my scrapbook page’s supplies than I did on the actual event (i.e. the cost of admission to the zoo for four people; or recital fees, dance lessons AND a costume she will wear once; or an all inclusive weeklong cruise.)

I will include as many photos on my page as I want. It may be four, six or ten. Or on occasion, it may be one.

I will use scrapbook embellishments as an accent. My scrapbook pages are about the photos and the memory of the day—not a glitter-encrusted ampersand or diligently hand-stitched border.

I will include and all journaling details I feel like. Some pages might only include the place and date—in my sloppy handwriting. Other might tell a funny story. None of my journaling will run the length of a short novella, share embarrassing details or be written in iambic pentameter.

I will not horde scrapbook supplies as if there will shortly be a paper and adhesive famine. My stack of scrapbook paper will never exceed the height of my youngest child.

My kids will never ask me to play and hear me responds, “Not now, honey. I am scrapbooking your wonderful childhood memories.”

***

If you would like to embrace a simple and easy scrapbooking style—without the outrageous price tags, pressure or high expectations, join me here at XXX.

Paper Garden Projects is a wonderful site full of unique rubberstamps and coordinated page kits. Cathy write an awesome blog with gorgeous samples, free ideas and tons of information for the scrapbooker and rubber stamper.

We worked on her optimized home page together which resulted in this:

Where Unique Rubber Stamps Are Discovered

Welcome to Paper Garden Projects! This is the only place you’ll find these unique rubber stamping kits and scrapbooking supplies. We coordinate products for a one-of-a-kind selection and provide online design samples and project ideas, so you can spend your time crafting—not mixing and matching!

At Paper Garden Projects, we only carry quality, unmounted rubber stamps with diverse and unique designs.  Durable unmounted stamps are a wonderful value, allowing your crafting dollars to purchase even more first quality images. Storing is a cinch since they fit in CD cases! All you need is an acrylic block for mounting our lesser known and one-of-a-kind rubber stamps.

Best of all, we have created custom coordinated rubber stamp kits so you can just grab and go! Each rubber stamp kit holds enough supplies, embellishments and paper to create many craft projects. Mix and match for a coordinated look.

More than Rubber Stamps

In addition to our coordinated rubber stamp kits, we also offer many other coordinated scrapbook supplies for all your crafting needs:

• Coordinated scrapbook and cardmaking kits (with patterned paper, cardstock, ribbon and embellishments)
• A rainbow of ink colors and embossing powders
• Dimensional embellishments and accents
• Must-have scrapbooking and card making tools
• And more unique rubber stamps sold individually

We carry only the highest quality rubber stamping products and scrapbook supplies. If they are featured in our store, you know we have used the products and given it our “Stamp of Approval!”

More Than a Store!

At Paper Garden Projects, we strive to bring you new discoveries in rubber stamping and scrapbooking supplies. Our store is filled with little gems we have found along the way. From unmounted clear rubber stamps to clever paper crafting tools, our store makes it easy to start your next paper crafting project.

In addition to our well-stocked store, we also offer scrapbooking and card making classes in the Philadelphia area, as well as the occasional crop nights.

And don’t forget to check out the Paper Garden blog for more project ideas, samples and tutorials.

The days of “build it and they will come” websites are long past. With today’s competitive marketplace and slew of rival websites, you need to take every advantage in order to set your website apart from the thousands of others. Search engine optimization (SEO) of your website’s copy is one of the best ways for improving your websites ranking.

Scrapbooking is notorious competitive, both online and off. With thousand of kit companies, online stores, magazine and posting boards, standing out in the crowd can be nearly impossible. One way that you can set your website apart is by optimizing the copy on your website, from your home page and landing pages to product descriptions and educational articles.

Since search engines can’t see pictures or design, no matter how beautiful or innovative, search engine spiders require text to read in order to find and rank your website’s pages. Potential clients require text to explain and describe a product. Both of these purposes can be fulfilled with solid, well-crafted copy text.

Search Engine Optimization

Writing (or rewriting) text is both a science and an art. Search engine programmers are secretive about how they rank web pages so there is no definitive guide on how to write the perfect copy. But by studying what has worked, we can take an educated guess on how to increase page rank just by optimizing your copy.

The key to highly ranked copy is ironically keywords. You need to know how your potential customers are searching for you and your products. Once you know the keyword groups most searched for, sprinkle them throughout your pages and product descriptions for increased ranking power.

You can find the keywords most used for your products by visiting www.wordtracker.com. This is an invaluable tool for professional freelancers but there is a free version that will help you start using keywords in your copy. You will want to use several of the exact word groups in your copy, as long as they still sound natural. Try replacing several pronouns with keywords for a simple fix.

Next, add keywords or groups of keywords (exactly as they are searched, not reworded or reordered) in your headlines, subheads and internal links. These positions can sometimes rank higher than just copy text. Consider adding internal links that “suggests” another complimentary product. This helps upsell more products as well as creates internal links that help page rank.

Product descriptions should be simple to understand and coherent. Aim for descriptions that run between 100-250 words. Since scrapbooking is a product that is not a necessity, use a unique selling proposition that both teaches usability and solves a client’s problem. Use emotion words and create excitement.

After you have perfected your copy and product descriptions, you should check with your web designer to make sure your back end has been optimized as well. You will want to use keywords in your html, meta tags and title tags.

Good copywriting should be part of your overall search engine marketing (SEM) plan. Search engines remain a mystery and algorithms can change in a nanosecond. But good content retains its value year after year. By improving your websites copy, you will find your page rankings and sales rising dramatically.

Ceneetra Anderson is a focused business owner who knows what she does well. She needed a face lift for her home page at Distinctive Moments [dot] com. She offered two services: her Wedding Essentials and her Scrapbook Creations. After much discussion, we focused on her abbreviated mission statement.

Live the Moment. Preserve the Memory.

Here is how her Home Page reads:

Live the Moment.  Preserve the Memory.
Distinctive Moments purpose is to help you document and preserve your memories so they are accessible yet beautiful. We offer a full line of scrapbook services and pre-made products to create a home for your photos and memorabilia.

At Distinctive Moments, you will find two individual lines of products and services: our Wedding Essentials and Scrapbook Creations lines. Both offer unique custom designs made from quality, acid-free scrapbook supplies.

Wedding Essentials

Your wedding stationary is the first glimpse your guests have into your special wedding day. It sets the stage for your wedding event and will be cherished for years to come.

Let us help you choose the perfect wedding invitation design and accompanying stationary. Distinctive Moments offers quality wedding stationary from Birchcraft and Carlson Craft, at a 30% discount. We also offer custom design service for all your wedding paper needs—from custom wedding invitations to coordinating programs, decorations, wedding favors, attendant gifts and thank you notes.

Scrapbook Creations

Your memories are too important to sit languishing in an old shoebox, covered in a layer of dust. Don’t let your treasured photos sit neglected any longer! Distinctive Moments can transform your dusty photos into a beautiful scrapbook album which will be viewed time and time again.

Distinctive Moments offers custom scrapbook design, highlighting your photos for future generations. Each album is built specifically around your photos and memories—creating a work of art you will enjoy viewing with family and friends.

For a unique gift and special occasions, Distinctive Moments also offers pre-made scrapbooks as well as custom made tags, cards and altered items.

Whether you are getting married or just celebrating the everyday moments of life, Distinctive Moments can help document and preserve your memories with custom paper and scrapbook designs.

Kathy at Scrappin’ Sports Stuff knows her stuff. We worked together when she decided to start adding more products and more SEO to her website, www.scrappinstuff.com. She quickly saw results from her tweaked text and increased keyword optimization.

It helps that Kathy is very focused in her niche: scrapbook supplies for sports. It is both a narrow and diverse niche. She is able to quickly and effectively communicate her offerings with a simple message. Her website has a variety of well-purposed text: her home page, her focused blog posts, her project center and her product descriptions.

If you need sporting related papers or supplies, this is a website which perfectly fits your needs. It is a lesson in creating a strong niche.

Roberta at Jazzy Scraps has a distinct personality. She wanted her home page to match her vibrant product offerings and tone.

After discussing her keywords and needs, I wrote the following Home page copy for her:

Definition:

jazzy    (jaz-ee)     adjective
jazz·i·er; jazz·i·est, adj.

1: having the characteristics of jazz music
2: informal, active or lively

3: fancy or flashy

4: bright or bold in color or design

Jazz Up Your Memories with Jazzy Scraps!

Music and memories go hand-in-hand. When a long forgotten song comes on the radio, you are instantly transported back in time, flooded with every detail. Music is the invisible thread that pulls you back into time.

Photos can have the same effect. A glance at a long lost photo can bring back memories, smells, sights and details that have been buried for years. But sometimes no matter how vivid the photo may be, our remembered details can be hazier—faded with age. How can we tell our story to our family and friends if the important details and stories are lost in the background noise of life?

Creating an Artistic Symphony

Jazz is a fusion of different influencing styles to create a kind of music that is one of a kind. Scrapbooking works the same way. No two pages—or jazz renditions—are the same. Each is infused with personality, character and story.

By accompanying your precious photos with the background music of details, stories and journaling, you can create a masterpiece. Scrapbooking is not about fancy scrapbook pages or clever embellishments. Scrapbooking is about your photos and the stories captured on every page.

Here at Jazzy Scraps, we can help you create your own one of a kind symphony with unique scrapbook page kits, a fully stocked online store, hands-on classes and scrapbooking ideas that makes the process simpler—not harder.

Jazzy Scraps offer both exclusive scrapbook kits as well as the renowned Scrapaholix kits which focus on scrapbooking technique. Our coordinated kits are easy to use and come with step-by-step instructions and a color reference photograph. You can work at your own pace but still create a work of art.

Jazzy Scraps is different than most scrapbook kit companies. We offer:

• No subscription fees
• No monthly commitments
• No minimum orders

We also feature our exclusive scrapbook kits and Scrapholix kits which include unique embellishments, coordinated papers and new techniques which help you learn without the stress. And if you need a little help, our hands-on classes and scrapbooking crops are great ways to learn new techniques as well as make new scrapbooking friends. We offer the solution for all your scrapbooking supplies with our online store.

Jazzy Scraps offers everything you need to Jazz Up Your Memories! So whether you are just starting to sort your photos or you are an expert scrapper, we have the exclusive kits, scrapbooking supplies and tools you need to create a work of art—your life’s symphony!

Join us in creating your own beautiful music for your families and friends. You won’t regret it!

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