Scrapbook Copywriter

Does your Contact Us page have a call to action? Or does it just list your phone number or email address?

Make your Contact Us page WORK for you and your website.

1. Make sure your company name AND your name is on the Contact page. People will sometime search for you, not just your company.

2. It’s okay to offer a form for contacting you but list your phone number and an email address along with the form. Some browsers won’t easily click through to the embedded link for an email address so make it easy to read. “Contact us at nicole@keylocke.com” instead of “Contact Us by email.”

3. Mention your location! By listing your location (city, state), it makes easy for the reader to tell what time zone you are in (so they don’t call too early), have a reasonable idea on how long shipping with take and for goodness sakes, they will be able to find you if you are a local store! It is shocking to see how many websites offer local classes or delivery AND don’t mention where they live!!!

4. Create a strong call to action. If they have clicked on your Contact Us page, they are dabbling with the ideas of contacting you. Make it easy for them!

Offer a free item if they call now. Tell them you’ll provide a free coupon code if they email you with any questions or concerns. Offer to tell them the free joke of the day if they call. Offer anything to get them to call or email you NOW!

No webpage on your site should be neglected. You are paying for it. Make it work for you!

A wonderful client who has since switched careers had a very simple style of scrapbooking. Almost as a joke, I wrote her a Scrapbooker’s Manifesto which she posted on her website until it closed. I still love it today.

My Scrapbooking Manifesto
I will not spend more on my scrapbook page’s supplies than I did on the actual event (i.e. the cost of admission to the zoo for four people; or recital fees, dance lessons AND a costume she will wear once; or an all inclusive weeklong cruise.)

I will include as many photos on my page as I want. It may be four, six or ten. Or on occasion, it may be one.

I will use scrapbook embellishments as an accent. My scrapbook pages are about the photos and the memory of the day—not a glitter-encrusted ampersand or diligently hand-stitched border.

I will include and all journaling details I feel like. Some pages might only include the place and date—in my sloppy handwriting. Other might tell a funny story. None of my journaling will run the length of a short novella, share embarrassing details or be written in iambic pentameter.

I will not horde scrapbook supplies as if there will shortly be a paper and adhesive famine. My stack of scrapbook paper will never exceed the height of my youngest child.

My kids will never ask me to play and hear me responds, “Not now, honey. I am scrapbooking your wonderful childhood memories.”

***

If you would like to embrace a simple and easy scrapbooking style—without the outrageous price tags, pressure or high expectations, join me here at XXX.

Paper Garden Projects is a wonderful site full of unique rubberstamps and coordinated page kits. Cathy write an awesome blog with gorgeous samples, free ideas and tons of information for the scrapbooker and rubber stamper.

We worked on her optimized home page together which resulted in this:

Where Unique Rubber Stamps Are Discovered

Welcome to Paper Garden Projects! This is the only place you’ll find these unique rubber stamping kits and scrapbooking supplies. We coordinate products for a one-of-a-kind selection and provide online design samples and project ideas, so you can spend your time crafting—not mixing and matching!

At Paper Garden Projects, we only carry quality, unmounted rubber stamps with diverse and unique designs.  Durable unmounted stamps are a wonderful value, allowing your crafting dollars to purchase even more first quality images. Storing is a cinch since they fit in CD cases! All you need is an acrylic block for mounting our lesser known and one-of-a-kind rubber stamps.

Best of all, we have created custom coordinated rubber stamp kits so you can just grab and go! Each rubber stamp kit holds enough supplies, embellishments and paper to create many craft projects. Mix and match for a coordinated look.

More than Rubber Stamps

In addition to our coordinated rubber stamp kits, we also offer many other coordinated scrapbook supplies for all your crafting needs:

• Coordinated scrapbook and cardmaking kits (with patterned paper, cardstock, ribbon and embellishments)
• A rainbow of ink colors and embossing powders
• Dimensional embellishments and accents
• Must-have scrapbooking and card making tools
• And more unique rubber stamps sold individually

We carry only the highest quality rubber stamping products and scrapbook supplies. If they are featured in our store, you know we have used the products and given it our “Stamp of Approval!”

More Than a Store!

At Paper Garden Projects, we strive to bring you new discoveries in rubber stamping and scrapbooking supplies. Our store is filled with little gems we have found along the way. From unmounted clear rubber stamps to clever paper crafting tools, our store makes it easy to start your next paper crafting project.

In addition to our well-stocked store, we also offer scrapbooking and card making classes in the Philadelphia area, as well as the occasional crop nights.

And don’t forget to check out the Paper Garden blog for more project ideas, samples and tutorials.

Roberta at Jazzy Scraps has a distinct personality. She wanted her home page to match her vibrant product offerings and tone.

After discussing her keywords and needs, I wrote the following Home page copy for her:

Definition:

jazzy    (jaz-ee)     adjective
jazz·i·er; jazz·i·est, adj.

1: having the characteristics of jazz music
2: informal, active or lively

3: fancy or flashy

4: bright or bold in color or design

Jazz Up Your Memories with Jazzy Scraps!

Music and memories go hand-in-hand. When a long forgotten song comes on the radio, you are instantly transported back in time, flooded with every detail. Music is the invisible thread that pulls you back into time.

Photos can have the same effect. A glance at a long lost photo can bring back memories, smells, sights and details that have been buried for years. But sometimes no matter how vivid the photo may be, our remembered details can be hazier—faded with age. How can we tell our story to our family and friends if the important details and stories are lost in the background noise of life?

Creating an Artistic Symphony

Jazz is a fusion of different influencing styles to create a kind of music that is one of a kind. Scrapbooking works the same way. No two pages—or jazz renditions—are the same. Each is infused with personality, character and story.

By accompanying your precious photos with the background music of details, stories and journaling, you can create a masterpiece. Scrapbooking is not about fancy scrapbook pages or clever embellishments. Scrapbooking is about your photos and the stories captured on every page.

Here at Jazzy Scraps, we can help you create your own one of a kind symphony with unique scrapbook page kits, a fully stocked online store, hands-on classes and scrapbooking ideas that makes the process simpler—not harder.

Jazzy Scraps offer both exclusive scrapbook kits as well as the renowned Scrapaholix kits which focus on scrapbooking technique. Our coordinated kits are easy to use and come with step-by-step instructions and a color reference photograph. You can work at your own pace but still create a work of art.

Jazzy Scraps is different than most scrapbook kit companies. We offer:

• No subscription fees
• No monthly commitments
• No minimum orders

We also feature our exclusive scrapbook kits and Scrapholix kits which include unique embellishments, coordinated papers and new techniques which help you learn without the stress. And if you need a little help, our hands-on classes and scrapbooking crops are great ways to learn new techniques as well as make new scrapbooking friends. We offer the solution for all your scrapbooking supplies with our online store.

Jazzy Scraps offers everything you need to Jazz Up Your Memories! So whether you are just starting to sort your photos or you are an expert scrapper, we have the exclusive kits, scrapbooking supplies and tools you need to create a work of art—your life’s symphony!

Join us in creating your own beautiful music for your families and friends. You won’t regret it!