Rachet Up Your "About Us" Page
Does your Contact Us page have a call to action? Or does it just list your phone number or email address?
Make your Contact Us page WORK for you and your website.
1. Make sure your company name AND your name is on the Contact page. People will sometime search for you, not just your company.
2. It’s okay to offer a form for contacting you but list your phone number and an email address along with the form. Some browsers won’t easily click through to the embedded link for an email address so make it easy to read. “Contact us at nicole@keylocke.com” instead of “Contact Us by email.”
3. Mention your location! By listing your location (city, state), it makes easy for the reader to tell what time zone you are in (so they don’t call too early), have a reasonable idea on how long shipping with take and for goodness sakes, they will be able to find you if you are a local store! It is shocking to see how many websites offer local classes or delivery AND don’t mention where they live!!!
4. Create a strong call to action. If they have clicked on your Contact Us page, they are dabbling with the ideas of contacting you. Make it easy for them!
Offer a free item if they call now. Tell them you’ll provide a free coupon code if they email you with any questions or concerns. Offer to tell them the free joke of the day if they call. Offer anything to get them to call or email you NOW!
No webpage on your site should be neglected. You are paying for it. Make it work for you!
